Tap a claim on the ring to put it at the centre.
← Clarity about what matters gives clarity about what does not
17 connected korrents · 15 moments from 1 Feb 1996 to 24 Sept 2026.
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under CBT
CBT
Everything filed under ambition
ambition
Everything filed under benchmarks
benchmarks
Everything filed under market efficiency
market efficiency
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Clarity about what matters gives clarity about what does not
Clarity about what matters gives clarity about what does not
CN
Cal Newport — holds since c. 2016 — tap for who they are
Same subject: When a slight inconsistency makes something significantly clearer, choose clarity — tap to centre the map on it
When a slight inconsistency makes something significantly clearer, choose clarity
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: A crisis brings clarity about what is truly important. — tap to centre the map on it
A crisis brings clarity about what is truly important.
Last stated 6 years ago
5 May 2020
BC
Brian Chesky — holds since 2020-05-05 — tap for who they are
Same subject: How you think matters even more than what you think — tap to centre the map on it
How you think matters even more than what you think
Last stated 10 years ago
10 Jun 2016
AG
Atul Gawande — holds since 2016-06-10 — tap for who they are
Same subject: If you extol reason, what matters is the integrity of the thoughts, not the personalities of the thinkers — tap to centre the map on it
If you extol reason, what matters is the integrity of the thoughts, not the personalities of the thinkers
Last stated 9 years ago
11 Feb 2018
SP
Steven Pinker — holds since 2018-02-11 — tap for who they are
Same subject: Things do not have to change the world to be important. — tap to centre the map on it
Things do not have to change the world to be important.
Last stated 31 years ago
1 Feb 1996
SJ
Steve Jobs — holds since 1996-02-01 — tap for who they are
Same subject: Don't confuse what you wish were true with what is true — tap to centre the map on it
Don't confuse what you wish were true with what is true
RD
Ray Dalio — holds since c. 2017 — tap for who they are
Same subject: When a benchmark disagrees with what people actually adopt, what it is telling you is that the thing it measures does not matter. — tap to centre the map on it
When a benchmark disagrees with what people actually adopt, what it is telling you is that the thing it measures does not matter.
Last stated 2 months ago
3 Sept 2026
DR
Dax Raad — holds since 2026-09-03 — tap for who they are
Same subject: What a company teaches is more important than what it sells. — tap to centre the map on it
What a company teaches is more important than what it sells.
Last stated 21 years ago
6 Jun 2005
KS
Kathy Sierra — holds since 2005-06-06 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in. — tap to centre the map on it
A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in.
Last stated 2 years ago
3 Mar 2025
TS
Tobias Sjösten — holds since 2025-03-03 — tap for who they are
Same subject: A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation. — tap to centre the map on it
A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation.
Last stated 5 months ago
20 May 2026
AR
Alice Ryhl — holds since 2026-05-20 — tap for who they are
Same subject: A design system is only as good as its documentation. — tap to centre the map on it
A design system is only as good as its documentation.
Last stated 10 years ago
1 Sept 2016
MM
Mina Markham — holds since 2016-09-01 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it
A browser works better as a single window than as multiple separate windows.
Last stated 2 months ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 1996 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Clarity about what matters gives clarity about what does not
Last stated c. 2016
Holds Cal Newport
Read this korrent →
Similar wording
When a slight inconsistency makes something significantly clearer, choose clarity
Last stated c. 2000–2014
Holds Steve Krug
Similar wording
A crisis brings clarity about what is truly important.
Last stated 5 May 2020 · 6 years ago
Holds Brian Chesky
Similar wording
How you think matters even more than what you think
Last stated 10 Jun 2016 · 10 years ago
Holds Atul Gawande
Similar wording
If you extol reason, what matters is the integrity of the thoughts, not the personalities of the thinkers
Last stated 11 Feb 2018 · 9 years ago
Holds Steven Pinker
Similar wording
Things do not have to change the world to be important.
Last stated 1 Feb 1996 · 31 years ago
Holds Steve Jobs
Similar wording
Don't confuse what you wish were true with what is true
Last stated c. 2017
Holds Ray Dalio
Similar wording
When a benchmark disagrees with what people actually adopt, what it is telling you is that the thing it measures does not matter.
Last stated 3 Sept 2026 · 2 months ago
Holds Dax Raad
Similar wording
What a company teaches is more important than what it sells.
Last stated 6 Jun 2005 · 21 years ago
Holds Kathy Sierra
Same subject: design
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Last stated 24 Sept 2026 · a month ago
Holds M.G. Siegler
Same subject: design
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Last stated 9 Sept 2026 · 2 months ago
Holds Ed Bayes
Same subject: design
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Last stated 12 May 2025 · a year ago
Holds Julie Zhuo
Same subject: documentation
A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in.
Last stated 3 Mar 2025 · 2 years ago
Holds Tobias Sjösten
Same subject: documentation
A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation.
Last stated 20 May 2026 · 5 months ago
Holds Alice Ryhl
Same subject: documentation
A design system is only as good as its documentation.
Last stated 1 Sept 2016 · 10 years ago
Holds Mina Markham
Same subject: simplicity
A browser works better as a single window than as multiple separate windows.
Last stated 15 Sept 2026 · 2 months ago
Holds Chris Coyier
Same subject: simplicity
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 29 Sept 2018 · 8 years ago
Holds Tren Griffin
Same subject: simplicity
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 17 Feb 2024 · 3 years ago
Holds Adam Wiggins