Apple's risk is being reduced to hardware: people keep buying the best phone while everything they do on it comes from someone else's model.

But you're still going to buy a smartphone. You're still going to buy the nice one with a good battery and the fast chip to run the models and the good screen and the best camera, which will still be an iPhone because Apple still has the best chip team and a whole bunch of other hardware advantages. But everything you do on it will be from someone else.