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An objective meant to serve people should be defined with psychology included, because changing the psychology is often cheaper than changing the technology.

Drawn from what Rory Sutherland said

A private bookmark. Not a position, and never counted.

What Rory Sutherland actually said

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  1. Rory Sutherland

    Rory Sutherland is vice chairman of Ogilvy UK

    do not define an objective which is designed to serve human beings without considering psychological factors because you might be able to solve your problem very very cheaply and efficiently by changing the psychology not by changing the technology

Added to korrents 9 Dec 2025 · How quotes work · Something wrong? Tell us

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

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