A korrentour readingWhat is a korrent?
An objective meant to serve people should be defined with psychology included, because changing the psychology is often cheaper than changing the technology.
Drawn from what Rory Sutherland said
A korrentour readingWhat is a korrent?
Drawn from what Rory Sutherland said
Word for word, with the source under each one. They did not write this page.
Rory Sutherland is vice chairman of Ogilvy UK
do not define an objective which is designed to serve human beings without considering psychological factors because you might be able to solve your problem very very cheaply and efficiently by changing the psychology not by changing the technology
Where this was said
Watch from 1:59:07 plays here↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com
All 16 korrents from this recordingthis one is 16th
Added to korrents 9 Dec 2025 · How quotes work · Something wrong? Tell us
Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.