Our readingWhat is a korrent?
An objective meant to serve people should be defined with psychology included, because changing the psychology is often cheaper than changing the technology.
Drawn from what Rory Sutherland said
What these subjects mean
design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.
behavioural science Applying how people actually decide to policy, rather than assuming how they should.