What William Davies thinks about Apple

@william-davies · 7 positions

English political economist and sociological theorist; professor of political economy at Goldsmiths, University of London; author of The Happiness Industry and Nervous States.

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1 dated position, 2026, in their own words. Our reading of what William Davies has said — not written or endorsed by them.

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1. 13 Oct 2026

   Our readingApple is a revolutionary company that, largely alone, made networked computing part of everyday life.

   Their wordsI sometimes wonder if we forget what a revolutionary company Apple is (I know people obsessed over this about 20 years ago, but far less so today). To state the obvious, all the pioneerings steps in the social domestication and popular cultural embedding of networked computing over the past thirty years (at least in the Global North) have been made largely thanks to one company.

   ↗What if it’s not all about ‘screens’?willd10.substack.com 2nd of 2 in this piece