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What if it’s not all about ‘screens’?

William Davies · 13 Oct 2026

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  1. The assumption that the screen (from cinema, via television, to smartphone) is a single thing is part of the problem here.
  2. I sometimes wonder if we forget what a revolutionary company Apple is (I know people obsessed over this about 20 years ago, but far less so today). To state the obvious, all the pioneerings steps in the social domestication and popular cultural embedding of networked computing over the past thirty years (at least in the Global North) have been made largely thanks to one company.

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