What Scott Rao thinks about innovation

@scott-rao · 9 positions · On ppll ↗

Coffee consultant and author of books on espresso, roasting and brewing, including The Professional Barista's Handbook and The Coffee Roaster's Companion; writes about brewing gear and roast control at scottrao.com.

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2 dated positions, 2025 to 2026, in their own words. Our reading of what Scott Rao has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

1. 7 Jun 2026

   Our readingA good idea often fails to spread not for lack of merit but because no convenient way exists to implement it.

   Their wordsSometimes, a good idea doesn't get traction because there isn't a convenient way to implement it.

   ↗Crema is rubbish, 2026 editionscottrao.com 2nd of 2 in this piece

2. 7 months earlier

3. 11 Nov 2025

   Our readingBrewing coffee with too deep a bed forces a coarser grind, which lowers extraction efficiency and wastes coffee grounds.

   Their wordsIf a bed is too deep, one has to use a very coarse grind. The result in the cup may or may not be good enough, but the extraction level will be low, which is inefficient, in the sense of wasting coffee material.

   ↗Bed depth: why it mattersscottrao.com 1st of 2 in this piece