What Scott Rao thinks about ideas vs execution

@scott-rao · 9 positions · On ppll ↗

Coffee consultant and author of books on espresso, roasting and brewing, including The Professional Barista's Handbook and The Coffee Roaster's Companion; writes about brewing gear and roast control at scottrao.com.

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1 dated position, 2026, in their own words. Our reading of what Scott Rao has said — not written or endorsed by them.

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1. 7 Jun 2026

   Our readingA good idea often fails to spread not for lack of merit but because no convenient way exists to implement it.

   Their wordsSometimes, a good idea doesn't get traction because there isn't a convenient way to implement it.

   ↗Crema is rubbish, 2026 editionscottrao.com 2nd of 2 in this piece