What Richard Rumelt thinks about investing
Strategy scholar and author of Good Strategy/Bad Strategy (2011) and The Crux (2022); taught for over four decades at UCLA's Anderson School of Management, earlier an engineer at JPL.
Richard Rumelt did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Richard Rumelt has said — not written or endorsed by them.
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Their wordsThe format is consistent: confident tone, macro warnings, precise predictions, specific allocations. The production quality is high. The emotional trigger is fear or FOMO. The sophisticated investor was never the target. The marginal viewer was.