What Nickey Skarstad thinks about friendship
Product leader: director of product at Etsy, product lead at Shopify and at Airbnb (Experiences), VP of Product at The Wing, and a director of product at Duolingo; writes the newsletter Dear Builders.
Nickey Skarstad did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2025, in their own words. Our reading of what Nickey Skarstad has said — not written or endorsed by them.
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Their wordsThis transformation hasn't happened by accident. The business models of platforms like Instagram and Facebook depend on engagement and ad revenue, not on the quality of your friendships. And so gradually, they've optimized for content that drives monetization and engagement, not connection.
↗If NOT friend, why friend shaped?dearbuilders.com 1st of 2 in this piece