korrents

Our readingWhat is a korrent?

Social platforms like Instagram and Facebook optimized for engagement and ad revenue rather than friendship.

Drawn from what Nickey Skarstad said

What these subjects mean

friendship The company you keep: whether the people around you make you better or worse, and how to choose them.

social media Feeds and the platforms that rank them: what an algorithm decides is important, and what curating your own sources costs.

What Nickey Skarstad actually said

  1. Nickey Skarstad Product leader: director of product at Etsy
    This transformation hasn't happened by accident. The business models of platforms like Instagram and Facebook depend on engagement and ad revenue, not on the quality of your friendships. And so gradually, they've optimized for content that drives monetization and engagement, not connection.

Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us

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