What Nesrine Changuel thinks about benchmarks
Author of Product Delight and coach to founders and CPOs, based in Paris; earlier a product manager on Skype, Spotify, Google Chrome and Google Meet, where she was product lead for delight.
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1 dated position, 2026, in their own words. Our reading of what Nesrine Changuel has said — not written or endorsed by them.
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Our readingBenchmarking against competitors all but ensures you never build anything truly remarkable.
Their wordsMost product teams benchmark against the competition. They open a competitor’s app, make a list of features they’re missing, and go to work closing gaps. It is a perfectly logical way to operate. It is also, almost by definition, a way of ensuring you never build anything truly remarkable.
↗Humanization: The Delighter That Makes Your Product Feel Alivenesrinechanguel.substack.com