What Matt LeMay thinks about creativity
Product management consultant and author of Impact-First Product Teams and Product Management in Practice; wrote about music for Pitchfork for 13 years before working in product.
Matt LeMay did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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2 dated positions, 2026, in their own words. Our reading of what Matt LeMay has said — not written or endorsed by them.
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Our readingOutside one's expertise, AI makes you more creative but also more impatient and less critical.
Their wordsIn arenas where I don’t have long-standing skill and expertise, AI has undeniably made me more creative. But it’s also made me more impatient—and less (productively) critical. I find myself marveling at the things I’ve “made”, even if I have no idea how they were made at all. Stopping to think feels like slowing down. The sense of intrinsic reward that comes with creative work is there, but it rings shallow.
↗AI and the Romantic Fallacymattlemay.beehiiv.com 1st of 2 in this piece
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Our readingAI erases the friction in creative work, and the friction is what makes creative work interesting.
Their wordsWordsworth’s romantic fallacy rhetorically erases the real friction that goes into creative work. AI erases it materially. And it’s exactly why newly minted creatives (myself, in the world of software development, very much included) are in for a rude awakening: the friction is what makes creative work interesting.
↗AI and the Romantic Fallacymattlemay.beehiiv.com 2nd of 2 in this piece