What Masud Husain thinks about energy
Professor of Neurology at the University of Oxford, whose research covers apathy, motivation, attention and Alzheimer's disease.
Masud Husain did not write this page.
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2 dated positions, 2026, in their own words. Our reading of what Masud Husain has said — not written or endorsed by them.
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Their wordsIt's showing us that apathetic people use more brain energy when they're making this decision. They have a bigger activation energy barrier to overcome because when they're making that decision, the brain is consuming more energy. It's consuming more glucose when it's doing that.
↗How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com 4th of 24 in this recording
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Their wordsEvery decision has a cost in terms as we've seen the brain having to put in invest fuel to make that decision. So if you're having to do that every time you make a decision, that can seem very burdensome. Whereas if you did it once in a big way where you planned it out for the day or the week, maybe the costs in terms of the activation energy required for the brain is much lower for you if you do that.
↗How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com 6th of 24 in this recording