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Masud Husain

Masud Husain

@masud-husain · 24 positions · On ppll ↗

Professor of Neurology at the University of Oxford, whose research covers apathy, motivation, attention and Alzheimer's disease.

Masud Husain did not write this page.

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2 of Masud Husain's claims fit 1 mental models. Most often: Activation energy.

Models they name

Their own words name the idea.

Activation energy

Starting is the hardest part, and the bigger the change, the more energy it takes to begin.

Used by 5 others

Planning a day or a week in advance works because it pays the brain's decision cost once rather than dozens of times.

  1. Masud Husain Professor of Neurology at the University of Oxford Every decision has a cost in terms as we've seen the brain having to put in invest fuel to make that decision. So if you're having to do that every time you make a decision, that can seem very burdensome. Whereas if you did it once in a big way where you planned it out for the day or the week, maybe the costs in terms of the activation energy required for the brain is much lower for you if you do that. How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com · 24 Aug 2026 · 0:33:51 into the videoAll korrents from this video
    Every decision has a cost in terms as we've seen the brain having to put in invest fuel to make that decision. So if you're having to do that every time you make a decision, that can seem very burdensome. Whereas if you did it once in a big way where you planned it out for the day or the week, maybe the costs in terms of the activation energy required for the brain is much lower for you if you do that.

    Watch from 0:33:51 plays here

    ↗How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com

    24 Aug 2026 · video · 2h 20m · spoken · machine transcript

Every action a person takes is the output of a reward-against-effort calculation the brain runs, and most of that calculation happens below awareness.

  1. Masud Husain Professor of Neurology at the University of Oxford We were talking about reward versus effort. And essentially that's a very important way I think that we make a decision. Much of that could be subconscious. How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com · 24 Aug 2026 · 0:23:12 into the videoAll korrents from this video
    We were talking about reward versus effort. And essentially that's a very important way I think that we make a decision. Much of that could be subconscious.

    Watch from 0:23:12 plays here

    ↗How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com

    24 Aug 2026 · video · 2h 20m · spoken · machine transcript