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Every action a person takes is the output of a reward-against-effort calculation the brain runs, and most of that calculation happens below awareness.

Drawn from what Masud Husain said

Subjectmotivation
What this subject means

motivation What makes effort feel worth it: the neuroscience of wanting to act, apathy, dopamine, and habit.

Mental modelActivation energy

On the topicWhich mental models help you think better?under our view: Starting is the hardest part: big changes need more activation energy

What Masud Husain actually said

  1. Masud Husain Professor of Neurology at the University of Oxford
    We were talking about reward versus effort. And essentially that's a very important way I think that we make a decision. Much of that could be subconscious.

    Where this was said

    Watch from 0:23:12 plays here

    ↗How to Improve Motivation & Overcome Procrastination | Dr. Masud Husainyoutube.com

    24 Aug 2026 · video · 2h 20m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 3rd

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

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