What John Zeratsky thinks about product management
American designer and author; co-wrote Sprint (2016), Make Time (2018) and Click (2025) with Jake Knapp, previously a design partner at GV and designer at YouTube and Google, and co-founder of Character.
John Zeratsky did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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2 dated positions, 2025, in their own words. Our reading of what John Zeratsky has said — not written or endorsed by them.
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Our readingHiring, fundraising, press and technology do not matter if you cannot find product-market fit.
Their wordsHiring, fundraising, press, and technology are all important, but ultimately don't matter if you can't find product-market fit.
↗7 startup lessons I have found to be truejohnzeratsky.com 1st of 3 in this piece
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Their wordsWhen you start, focus on making something that clicks with 1 person, then 5, then 50, then 500... Before you can find product-market fit, you have you find "product-person fit."
↗7 startup lessons I have found to be truejohnzeratsky.com 2nd of 3 in this piece