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Brad Frost

What Brad Frost thinks about energy

@brad-frost · 12 positions · On ppll ↗

American web designer and author of Atomic Design (2016); writes, consults and teaches on design systems and front-end development, and hosts the Wake Up Excited! podcast.

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1 dated position, 2026, in their own words. Our reading of what Brad Frost has said — not written or endorsed by them.

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  1. It's an unavoidable truth: to do big and important things takes a lot of time and energy sustained over a long period.

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