Brad Frost
American web designer and author of Atomic Design (2016); writes, consults and teaches on design systems and front-end development, and hosts the Wake Up Excited! podcast.
Brad Frost did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsNone have worked, and I've found the "good, fast, cheap: pick two." triangle continues to be true.
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Our reading
Expectations of immediacy will shift again due to new tools that allow for instantaneous generation.
Their wordsWe now have a new paradigm of tools that allow us to generate things instantaneously. Our expectations of immediacy will shift yet again.
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Our reading
To do big and important things takes a lot of time and energy sustained over a long period.
Their wordsIt's an unavoidable truth: to do big and important things takes a lot of time and energy sustained over a long period.
- 2 months earlier
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Their wordsThe explosion of AI onto the scene has caused a shock to the system has triggered a real grief response for many people -myself included.
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Their wordsWith acceptance, with the acknowledgment that AI is here, it's likely not going away, despite my feelings and my grief around it.
- 4 weeks earlier
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Their wordsGenuine human collaboration has always been the answer, and these new AI tools can help facilitate that human collaboration in ways that are both old and new.
- 3 years earlier
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Their wordsA complex system designed from scratch never works and cannot be patched up to make it work.
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Their wordsOur team thinks framework-specific implementations will diminish over time; most frameworks can consume Web Components as is.
- 3 years earlier
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Their wordsthese labels provide a much-needed distinction between the types of web development that need to occur in order to build successful web things.
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Our reading
The expansion of JavaScript has blurred the lines between different types of web developers.
Their wordsBut now that "JavaScript dun got big" , much of that code that would have historically been written in another language is now written in JavaScript, blurring lines between both front-of-the-front-end and back-of-the-front-end developers but also back-of-the-front-end and traditional back-end developers.
- 8 years earlier
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Their wordsThis type of thinking is certainly important, but I'm slightly less interested in these aspects of design because ultimately they are and will always be subjective.
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Their wordsSimilarly, interfaces are made up of smaller components. This means we can break entire interfaces down into fundamental building blocks and work up from there.