When AI Has Better Taste Than You

Julie Zhuo · 24 Jun 2025

The piece opens with

Great taste is more objective than people assume.

Their wordsBut great taste is more objective than we assume.

Julie Zhuo did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Great taste is more objective than people assume.

Their wordsBut great taste is more objective than we assume.
Our reading
Seen as prediction, human taste is far more vulnerable to AI than people like to admit.

Their wordsSeen as a prediction engine, human taste is far more vulnerable to AI competition than we'd like to admit.
Our reading
At the highest level taste is not just prediction but movement-making, and the most significant tastemakers take social risks.

Their wordsat the highest echelons, taste is not just prediction, it’s also movement making. The most significant tastemakers take social risks.

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