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← People and their mental models

Seth Godin's mental models

2 claims Seth Godin made fit 2 mental models. Most often: When a measure becomes a target, You are not the user. Everything they said here.

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

When a measure becomes a target

Reward a number and people, or machines, will find ways to move the number without the thing it measured (Goodhart's law).

Used by 12 others

Most book authors optimise for the status of being published, chasing bestseller lists and reviews instead of the reader.

  1. Seth Godin Marketing author and daily blogger The authors of most books are looking for many of the magical elements of status that come from successfully being published. They pay attention to the bestseller list. They game it. They pay attention to reviews. They uh worry about what their friends think of the book, even though their friends don't read books. Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com · 26 Mar 2024 · 0:52:47 into the videoAll korrents from this video
    Their wordsThe authors of most books are looking for many of the magical elements of status that come from successfully being published. They pay attention to the bestseller list. They game it. They pay attention to reviews. They uh worry about what their friends think of the book, even though their friends don't read books.

    Where this was said

    Watch from 0:52:47 plays here

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com

    26 Mar 2024 · video · 1h 21m · spoken · machine transcript

You are not the user

Watch real people use the real thing; your own sense of what is obvious does not count as evidence.

Used by 14 others

Employees and customers do not want what founders want, and equity stakes become a demotivator in almost every organisation.

  1. Seth Godin Marketing author and daily blogger Employees don't want what you want. Customers don't want what you want. Uh you know, that that one of the challenges of the whole stock option thing is entrepreneurs and founders think that other people will be as motivated by owning part of the company as they are. They are not. Not even close. Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com · 26 Mar 2024 · 1:16:51 into the videoAll korrents from this video
    Their wordsEmployees don't want what you want. Customers don't want what you want. Uh you know, that that one of the challenges of the whole stock option thing is entrepreneurs and founders think that other people will be as motivated by owning part of the company as they are. They are not. Not even close.

    Where this was said

    Watch from 1:16:51 plays here

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com

    26 Mar 2024 · video · 1h 21m · spoken · machine transcript