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← People and their mental models

Katarina Batina's mental models

3 claims Katarina Batina made fit 3 mental models. Most often: First principles, Less, but better, Make it real. Everything they said here.

Models they name

Their own words name the idea.

Make it real

Build a prototype; it settles arguments a description cannot.

Used by 25 others

The way to build excitement for an idea is still to make a really compelling prototype and tell a story, and that is much easier now.

  1. Katarina Batina Design Director for the Shop app at Shopify make a really compelling prototype and tell a story. I think that stands now. I just think that your ability to do that, it's honestly much easier. Katarina Batina - Making big bets with designyoutube.com · 12 May 2026 · 39:51 into the videoAll korrents from this video
    make a really compelling prototype and tell a story. I think that stands now. I just think that your ability to do that, it's honestly much easier.

    Watch from 39:51 plays here

    ↗Katarina Batina - Making big bets with designyoutube.com

    12 May 2026 · video · 55m · spoken · machine transcript

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

First principles

Reason up from what is known to be true, not from what is usually done or said.

Used by 19 others

Everyone should operate from the baseline of figuring out what is true and then figuring out what to do about it.

  1. Katarina Batina Design Director for the Shop app at Shopify figure out what's true and then figure out what to do about it. And that that is like the baseline under how everyone should be operating. Katarina Batina - Making big bets with designyoutube.com · 12 May 2026 · 54:46 into the videoAll korrents from this video
    figure out what's true and then figure out what to do about it. And that that is like the baseline under how everyone should be operating.

    Watch from 54:46 plays here

    ↗Katarina Batina - Making big bets with designyoutube.com

    12 May 2026 · video · 55m · spoken · machine transcript

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

Used by 59 others

Editing, focusing on the most critical aspects of an experience and being really disciplined about it, has become an important part of the design job.

  1. Katarina Batina Design Director for the Shop app at Shopify Editing has been an important part of the job as of recently. um really focusing in on what is the most critical aspects of our experience and getting really really disciplined about that. Katarina Batina - Making big bets with designyoutube.com · 12 May 2026 · 35:52 into the videoAll korrents from this video
    Editing has been an important part of the job as of recently. um really focusing in on what is the most critical aspects of our experience and getting really really disciplined about that.

    Watch from 35:52 plays here

    ↗Katarina Batina - Making big bets with designyoutube.com

    12 May 2026 · video · 55m · spoken · machine transcript