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← People and their mental models

Jason Yuan's mental models

5 claims Jason Yuan made fit 3 mental models. Most often: Less, but better, Taste is trained, You are not the user. Everything they said here.

Models they name

Their own words name the idea.

Taste is trained

Taste is learned by exposing yourself to the best work and asking why it works.

Taste is editing with a point of view.

  1. Jason Yuan Designer and founder of Hivemind when people talk online about taste, taste, taste, taste, taste. All taste is, I think, is editing from with a point of view. Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com · 15 Jul 2026 · 52:47 into the videoAll korrents from this video
    when people talk online about taste, taste, taste, taste, taste. All taste is, I think, is editing from with a point of view.

    Watch from 52:47 plays here

    ↗Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com

    15 Jul 2026 · video · 57m · spoken · machine transcript

Taste is just saying no and judgment; liking everything means having no taste, because having taste means disliking some things.

  1. Jason Yuan Designer and founder of Hivemind Taste is just saying no. Taste is just judgment. It's going like I like this, I don't like this. And if you liked everything, then you have no taste because having taste means you don't like some things. Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com · 15 Jul 2026 · 52:55 into the videoAll korrents from this video
    Taste is just saying no. Taste is just judgment. It's going like I like this, I don't like this. And if you liked everything, then you have no taste because having taste means you don't like some things.

    Watch from 52:55 plays here

    ↗Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com

    15 Jul 2026 · video · 57m · spoken · machine transcript

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

AI models want to add or patch as a form of making better, whereas the design process is really about editing away.

  1. Jason Yuan Designer and founder of Hivemind the AI models they want to add. They want to add or patch as a form of making better. But I I I think the design process is really about editing away. Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com · 15 Jul 2026 · 52:17 into the videoAll korrents from this video
    the AI models they want to add. They want to add or patch as a form of making better. But I I I think the design process is really about editing away.

    Watch from 52:17 plays here

    ↗Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com

    15 Jul 2026 · video · 57m · spoken · machine transcript

Everything shipped is the distillation of the 99 nos that preceded it.

  1. Jason Yuan Designer and founder of Hivemind Every single thing we shipped is the distillation of a 99 nose that preceded it. Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com · 15 Jul 2026 · 11:41 into the videoAll korrents from this video
    Every single thing we shipped is the distillation of a 99 nose that preceded it.

    Watch from 11:41 plays here

    ↗Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com

    15 Jul 2026 · video · 57m · spoken · machine transcript

You are not the user

Watch real people use the real thing; your own sense of what is obvious does not count as evidence.

Users do not know what they want, so the job is to give people opportunities to tell you things without telling you things, rather than doing user research in a traditional sense.

  1. Jason Yuan Designer and founder of Hivemind I don't really do user research in a traditional sense because I don't think users know what they want. Your job is to figure it out. So, you should just give people opportunities to tell you things without telling you things. Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com · 15 Jul 2026 · 24:14 into the videoAll korrents from this video
    I don't really do user research in a traditional sense because I don't think users know what they want. Your job is to figure it out. So, you should just give people opportunities to tell you things without telling you things.

    Watch from 24:14 plays here

    ↗Jason Yuan - Designing 99 "No"s for a single "Yes"youtube.com

    15 Jul 2026 · video · 57m · spoken · machine transcript