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Guillermo Rauch's mental models

3 claims Guillermo Rauch made fit 1 mental model. Most often: Speed is a feature. Everything they said here.

Models they name

Their own words name the idea.

Speed is a feature

Fast software feels simple, and waiting makes everything feel complicated.

Minimizing network round trips is essential to a good user experience, because bandwidth keeps improving and latency will not.

  1. Guillermo Rauch CEO of Vercel; creator of Next.js and Socket.IO The bandwidth capacity of your users' connections might improve noticeably, as it steadily has, but the latency needle won't move much at all. This means that minimizing the number of roundtrips you make to display information on page is essential to great user experience and responsiveness. 7 principles of rich web applicationsrauchg.com · 4 Nov 2014
    The bandwidth capacity of your users' connections might improve noticeably, as it steadily has, but the latency needle won't move much at all. This means that minimizing the number of roundtrips you make to display information on page is essential to great user experience and responsiveness.

JavaScript should act immediately on user input to mask network latency, which should remove most spinners and loading messages.

  1. Guillermo Rauch CEO of Vercel; creator of Next.js and Socket.IO JavaScript allows us to mask network latency altogether. Applying this as a design principle should even remove most spinners or “loading” messages from your applications. 7 principles of rich web applicationsrauchg.com · 4 Nov 2014
    JavaScript allows us to mask network latency altogether. Applying this as a design principle should even remove most spinners or “loading” messages from your applications.

There is no excuse for software to be slow anymore.

  1. Guillermo Rauch CEO of Vercel; creator of Next.js and Socket.IO There's no excuse for software to be slow anymore. Projects like 𝚏𝚏𝚏 and 𝚝𝚊𝚔𝚞𝚖𝚒 leading with speed, compilers like 𝙿𝚎𝚛𝚛𝚢𝚃𝚂 and 𝚙𝚘𝚛𝚏𝚏𝚘𝚛 that can help us upgrade entire ecosystems to native, and 𝚐𝚙𝚞𝚒𝚡 pushing the GPU rendering speed frontier. @rauchg on Xx.com · 8 Sept 2026
    There's no excuse for software to be slow anymore. Projects like 𝚏𝚏𝚏 and 𝚝𝚊𝚔𝚞𝚖𝚒 leading with speed, compilers like 𝙿𝚎𝚛𝚛𝚢𝚃𝚂 and 𝚙𝚘𝚛𝚏𝚏𝚘𝚛 that can help us upgrade entire ecosystems to native, and 𝚐𝚙𝚞𝚒𝚡 pushing the GPU rendering speed frontier.