B2B systems are used by human beings, and if one is designed really well they will use it more, think more positively about it, trust it more and become its advocate.
Geoff Teehan Chief Design Officer at Lightspark These are still human beings that are ultimately using the system and if it's designed really well they'll use it more. They'll they'll they'll use it more efficiently. They'll think more positively about it. They'll trust it more and they'll become your advocate. Geoff Teehan - Navigating change as a designeryoutube.com · 23 Sept 2026 · 17:35 into the videoAll korrents from this video
Their wordsThese are still human beings that are ultimately using the system and if it's designed really well they'll use it more. They'll they'll they'll use it more efficiently. They'll think more positively about it. They'll trust it more and they'll become your advocate.