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← People and their mental models

Frank Chimero's mental models

3 claims Frank Chimero made fit 3 mental models. Most often: Less, but better, Conservation of complexity, Trade-offs. Everything they said here.

Models they name

Their own words name the idea.

Conservation of complexity

Some complexity cannot be removed, only moved; the question is who carries it, the user or the maker.

Used by 9 others

The cheapest way to deal with complexity is not to invent something to manage it but to avoid it with a cleverer plan.

Mental modelLess, but better

  1. Frank Chimero Designer and writer in New York So, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan. Everything Easy is Hard Againfrankchimero.com · 9 Feb 2018
    Their wordsSo, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan.

    ↗Everything Easy is Hard Againfrankchimero.com

    9 Feb 2018

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

Used by 59 others

The cheapest way to deal with complexity is not to invent something to manage it but to avoid it with a cleverer plan.

Mental modelConservation of complexity

  1. Frank Chimero Designer and writer in New York So, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan. Everything Easy is Hard Againfrankchimero.com · 9 Feb 2018
    Their wordsSo, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan.

    ↗Everything Easy is Hard Againfrankchimero.com

    9 Feb 2018

Directness is best: a great photo, a memorable illustration or a pitch-perfect sentence does most of the work, and fancy implementation has never moved the needle for clients.

  1. Frank Chimero Designer and writer in New York Directness is best in my experience, so a great photo, memorable illustration, or pitch-perfect sentence does most of the work. Beyond that, fancy implementation has never moved the needle much for my clients. Everything Easy is Hard Againfrankchimero.com · 9 Feb 2018
    Their wordsDirectness is best in my experience, so a great photo, memorable illustration, or pitch-perfect sentence does most of the work. Beyond that, fancy implementation has never moved the needle much for my clients.

    ↗Everything Easy is Hard Againfrankchimero.com

    9 Feb 2018

Trade-offs

Every choice gives something up, so name the cost; and check, because some trade-offs everyone assumes are not real.

Used by 60 others

Convenience means someone else makes your choices for you: the less you have to do, the less say you have.

  1. Frank Chimero Designer and writer in New York To create convenience—particularly the automated convenience technology trades in—someone else must make our choices for us. In other words: the less you have to do, the less say you have. The Web’s Grainfrankchimero.com · 18 Feb 2015
    Their wordsTo create convenience—particularly the automated convenience technology trades in—someone else must make our choices for us. In other words: the less you have to do, the less say you have.

    ↗The Web’s Grainfrankchimero.com

    18 Feb 2015