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← People and their mental models

Emil Kowalski's mental models

2 claims Emil Kowalski made fit 2 mental models. Most often: Craft in the details, Value moves to what stays scarce. Everything they said here.

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Craft in the details

Care about the parts nobody sees; quality shows in the details.

Used by 20 others

Easing is the most important part of any animation: it can make a bad animation feel great and a great one feel bad.

  1. Emil Kowalski by Design engineer; formerly at Linear and Vercel Easing is the most important part of any animation. It can make a bad animation feel great and a great animation feel bad. That’s why you have to know which easing to choose in a specific situation. Good vs Great Animationsemilkowal.ski · by 29 Apr 2025
    Easing is the most important part of any animation. It can make a bad animation feel great and a great animation feel bad. That’s why you have to know which easing to choose in a specific situation.

Value moves to what stays scarce

When something becomes cheap and plentiful, the value moves to whatever is still rare next to it.

Used by 59 others

Everyone's software is good enough these days, so to stand out a product has to feel great, and animation is one way to get there.

  1. Emil Kowalski by Design engineer; formerly at Linear and Vercel Everyone’s software is good enough these days. The barriers to entry are low. To stand out, you need to make your product feel great. One way of doing that is through animations. Good vs Great Animationsemilkowal.ski · by 29 Apr 2025
    Everyone’s software is good enough these days. The barriers to entry are low. To stand out, you need to make your product feel great. One way of doing that is through animations.