You learn where something is by going to find it rather than by being told, and that act is the whole difference between seeing something and noticing it.

And so we've done this study where you have to, instead of me telling you where it is, you have to get up and find it. And so now you're engaging with the environment, you're going to go look for it and be like, gosh, it's been there the whole time. have walked by it so many times have never noticed it. And I think that's the difference between seeing something and noticing it.