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Which products become visible is decided by distribution friction rather than by any contest of merit.

Drawn from what Seth Godin said

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A private bookmark. Not a position, and never counted.

What Seth Godin actually said

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  1. Seth Godin

    Marketing author and daily blogger

    Your product might be great, but how do you get it on the shelves of Walmart? Or how do you get it on the shelves of Google? Because if you're not on the shelves of Walmart, you're not on the shelves of Google, you might be invisible. And it's friction that kept you there, not some sort of merit contest.

Added to korrents 26 Mar 2024 · How quotes work · Something wrong? Tell us

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

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