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← There is no average web user
10 connected korrents · 7 moments from 24 Aug 2024 to 24 Sept 2026.
Everything filed under behavioural science
behavioural science
Everything filed under design
design
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: There is no average web user
There is no average web user
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: Web users don't weigh every option to choose the best one; they satisfice — tap to centre the map on it
Web users don't weigh every option to choose the best one; they satisfice
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: An objective meant to serve people should be defined with psychology included, because changing the psychology is often cheaper than changing the technology. — tap to centre the map on it
An objective meant to serve people should be defined with psychology included, because changing the psychology is often cheaper than changing the technology.
Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: Details that show care build trust and perceived value, and affinity for a product increases when it works a little better or differently than expected, in any kind of product. — tap to centre the map on it
Details that show care build trust and perceived value, and affinity for a product increases when it works a little better or differently than expected, in any kind of product.
Last stated 7 months ago
12 Mar 2026
JP
Josh Puckett — holds since 2026-03-12 — tap for who they are
Same subject: No one reads instructions until repeated attempts at muddling through have failed — tap to centre the map on it
No one reads instructions until repeated attempts at muddling through have failed
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: People don't read web pages; they scan them — tap to centre the map on it
People don't read web pages; they scan them
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: People tend to say in surveys that they want more options than they actually use or want in practice — tap to centre the map on it
People tend to say in surveys that they want more options than they actually use or want in practice
Last stated 2 years ago
24 Aug 2024
DH
David Heinemeier Hansson — holds since 2024-08-24 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Last stated 2 weeks ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it
A browser works better as a single window than as multiple separate windows.
Last stated 3 weeks ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A designer's edge now is pulling things back, making them simpler and more understandable, because everyone can kind of execute right now. — tap to centre the map on it
A designer's edge now is pulling things back, making them simpler and more understandable, because everyone can kind of execute right now.
Last stated 2 months ago
29 Jul 2026
CD
Charlie Deets — holds since 2026-07-29 — tap for who they are
Same subject: A feature only truly reaches billions of users when they do not have to think about a switch or a mode. — tap to centre the map on it
A feature only truly reaches billions of users when they do not have to think about a switch or a mode.
Last stated 2 months ago
16 Aug 2026
IS
Ian Silber — holds since 2026-08-16 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone who holds the claim — tap it for who they are