The usual PM craft still applies, but testing things empirically and moving faster matter more than ever.

Drawn from what Tara Seshan said

On the topicWhat is a PM for, now that building is cheap?under our view: The product manager's job is not disappearing: it keeps its core and takes on more of the building and the business

What Tara Seshan actually said

Tara Seshan 10 Sept 2026 Product lead for ChatGPT Work at OpenAI

all the usual stuff still applies except the importance of testing things empirically and moving faster has only increased.

Where this was said
Watch from 23:19 plays here
↗Stop planning for 2027: how OpenAI builds product 90 days at a time | Tara Sesha and Nan Yu (OpenAI) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com

video · 29m · spoken · machine transcript

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