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The loop has flipped: it used to be faster to mock up software than to ship it, and now designers can work iteratively in production code.

Drawn from what Luke Wroblewski said

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

Who should design software, and how?under our view: The maker should work in the medium and shape it rough: build the thing, not a picture of it

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What Luke Wroblewski actually said

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  1. Luke Wroblewski

    Product designer and entrepreneur

    For years, it was faster to mock up software than to ship it. Designers stayed "ahead" of engineering with prototypes. Now AI coding agents make development so much faster that the loop has flipped.

Added to korrents 7 Apr 2026 · How quotes work · Something wrong? Tell us

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