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Design deliverables are no longer static assets or guidelines but tools: custom software that generates on-brand assets on demand.

Drawn from what Luke Wroblewski said

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

Who should design software, and how?under our view: The maker should work in the medium and shape it rough: build the thing, not a picture of it

A private bookmark. Not a position, and never counted.

What Luke Wroblewski actually said

Word for word, with the source under each one. They did not write this page.

  1. Luke Wroblewski

    Product designer and entrepreneur

    But with today's AI coding agents, building software is remarkably easy. So instead of handing over static assets and static guidelines, designers can deliver custom software. Tools that let clients create their own on-brand assets whenever they need them.

Added to korrents 19 Jan 2026 · How quotes work · Something wrong? Tell us

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