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The ideas that end up mattering sound stupid at first, because that is where the value is locked up; copying the best with a tweak never works.

Drawn from what David Heinemeier Hansson said

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What David Heinemeier Hansson actually said

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  1. David Heinemeier Hansson

    Creator of Ruby on Rails, CTO of 37signals

    All the best ideas that actually turn out to have an impact on something, they sound stupid at first. They're not intuitive because that's where all the value has been locked up.

    Where this was said

    Watch from 1:02:28 plays here

    ↗DHH: How to Build a Profitable Company Without Losing Controlyoutube.com

    video · 1h 41m · spoken · machine transcript

    All 15 korrents from this recordingthis one is 9th

Added to korrents 26 Jul 2026 · How quotes work · Something wrong? Tell us

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