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The go-to-market plays all still work; it is the playbooks built around them that have stopped working.

Drawn from what Jason Lemkin said

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What Jason Lemkin actually said

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  1. Jason Lemkin

    Founder and CEO of SaaStr

    So, so many of these GTM books are playbooks, especially folks selling courses and stuff, but they're playbooks. Run from the playbooks. Embrace the plays.

    Where this was said

    Watch from 1:30:50 plays here

    ↗We replaced our sales team with 20 AI agents—here's what happened next | Jason Lemkin (SaaStr)youtube.com

    video · 1h 42m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 23rd

Added to korrents 1 Jan 2026 · How quotes work · Something wrong? Tell us

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