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The go-to-market plays all still work; it is the playbooks built around them that have stopped working.
Drawn from what Jason Lemkin said
What Jason Lemkin actually said
- Jason Lemkin Founder and CEO of SaaStr
So, so many of these GTM books are playbooks, especially folks selling courses and stuff, but they're playbooks. Run from the playbooks. Embrace the plays.
Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us
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