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Successful hardware companies start premium with passionate enthusiasts, keep high margins into the mass market, and reinvest those margins in R&D to widen their lead.
Drawn from what Evan Spiegel said
What Evan Spiegel actually said
- Evan Spiegel Co-founder and CEO of Snap Inc.
And then over time, they work with that really passionate group of enthusiasts to, you know, grow into the mass market while preserving their premium positioning, which means high gross margins. Then they take those high gross margins and they reinvest in R &D, which widens their lead.
Where this was said
Watch from 0:57:00 plays here↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com
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Added to korrents 25 Oct 2026 · How quotes work · Something wrong? Tell us
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