Shortened versions of hard hobbies profit mainly from casual participants riding a legacy sport's superstar mythology, not from elite-level players.

It's interesting that the Shorter hobby businesses all draft off superstars in the legacy hobby, but make their vast majority of their money from people who will of course never come close to the level superstars - you'd still go to pickleball and talk Nadal vs Federer, you'd still go to Top Golf and make Tiger Woods jokes.