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Much of what passes for entrepreneurship is playing at it: spinning up businesses with names, logos, fundraising and valuations around nothing of substance yet.

Drawn from what Jason Fried said

What Jason Fried actually said

  1. Jason Fried Co-founder and CEO of 37signals (Basecamp, HEY)
    I think playing entrepreneur is like spinning up businesses all the time and making all sorts of stuff and giving it a name and giving it a logo and trying to raise money and coming up with valuations and talking about all this stuff. And there's like nothing of substance inside that yet.

    Watch from 0:19:04 plays here

    ↗Jason Fried: Your Only Competition Is Your Costsyoutube.com

    15 Feb 2026 · video · 2h 21m · spoken · machine transcript

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