korrents

Our readingWhat is a korrent?

Seeking reassurance never satisfies, because an unpredictable future keeps rendering the reassurance already received insufficient.

Drawn from what Seth Godin said

What Seth Godin actually said

  1. Seth Godin Marketing author and daily blogger
    reassurance is futile. Reassurance that we seek is like a warm bath, it feels great, and then you need more of it. Because the future is unpredictable, and when the future doesn't match what you hoped for, the reassurance you used to have isn't enough. You need more reassurance.

Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us

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