Our readingWhat is a korrent?
Personal branding in marketing can increase risk for new buyers and negatively affect the sales price.
Drawn from what Rob Walling said
What Rob Walling actually said
- Rob Walling Bootstrapper and investor
Whilst a personal touch can help with humanising the marketing approach and selling services, it makes the transfer of ownership and ongoing operation more of a risk to new buyers who can't continue the same approach and will likely affect sales price or mean you have to stay on for longer post-sale.
Added to korrents 24 Oct 2026 · How quotes work · Something wrong? Tell us
Do you hold this korrent?Do you also believe this?
I hold this tooRelated korrents
Not worked out yet — this claim is newer than the last pass. Every hour, each claim that is new or has changed is compared with every other one in the archive; the last pass () came before this claim was recorded. The next is due , and this claim will be in it.