Most product ideas deliver little or no value; a small minority create significant impact.

But the odds of finding such an idea are quite low. A/B-test research shows that the vast majority of ideas deliver little or no value; some even detract value. Analyze feature usage in your product and look at past roadmaps, and you’ll see a clear power law — a small minority of your ideas create significant impact. The reason is simple: in most products most low-hanging fruit have already been picked. The odds of coming up with something novel and truly good are quite slim.