korrents

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Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it.

Drawn from what Rory Sutherland said

Subjectinnovation
What this subject means

innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.

Mental modelPower laws

What Rory Sutherland actually said

  1. Rory Sutherland Rory Sutherland is vice chairman of Ogilvy UK
    the reason it's a catastrophic way to be paid my argument is that marketing is actually fat tailed so is innovation R&D pharmaceutical research science okay in other words 5 to 10% of what you do delivers perhaps 110% of the value

    Where this was said

    Watch from 0:59:20 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    9 Dec 2025 · video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 12th

Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us

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