How far ahead to plan depends on the pace of the market a business is in; in some markets it may be appropriate to plan many months out.

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• Before building on a gap in the general models, work out whether that gap survives six months or three years. JDJeff Dean30 Jul 2026
• Even a long-horizon deep tech company should chase revenue sooner than it thinks, so that it is valued on its roadmap rather than on its probability of dying. MHMax Hodak7 Aug 2026
• As much as possible, one should avoid predicting the future and instead wait for it to become the present and reveal what is actually needed. DSDerek Sivers14 May 2025
• The things worth building a business around are the ones that will not have changed in ten years, and those are identifiable in advance. JBJeff Bezos14 Dec 2023
• Before you raise money, ask what happens if you succeed - whether you will still want this company in ten or thirty years. PCPatrick Collison31 Jul 2026

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