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Design thinking is practised by all great thinkers, but design is the one field that tries to teach it as a systematic method rather than leave it to the exceptional.

Drawn from what Don Norman said

design

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

Who should design software, and how?under our view: Studying users improves what exists; the breakthroughs come from technology and from questioning the obvious

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What Don Norman actually said

Word for word, with the source under each one. They did not write this page.

  1. Don Norman

    Cognitive scientist and designer

    I was correct in my original article: what we call design thinking is practiced in some form or other by all great thinkers, whether in literature or art, music or science, engineering or business. But the difference is that in design, there is an attempt to teach it as a systematic, practice-defining method of creative innovation.

Added to korrents 19 Mar 2013 · How quotes work · Something wrong? Tell us

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