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Customers prefer slightly less aggressive promises that are honored over faster but unkept ones.
Drawn from what Tom Peters said
What Tom Peters actually said
- Tom Peters Management writer; co-author of In Search of Excellence…
Yet customers rate low the banks that fail to keep promises (3 p.m. instead of noon) or that are vague ("We'll get back to you"); customers unfailingly prefer slightly less aggressive promises - that are honored.
Where this was said
↗Under Promise, Over Delivertompeters.com
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Added to korrents 24 Oct 2026 · How quotes work · Something wrong? Tell us
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