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← Conventional advertising channels are unlikely to work for software
16 connected korrents · 16 moments from 10 Apr 2023 to 22 Sept 2026.
Everything filed under coding agents
coding agents
Everything filed under market efficiency
market efficiency
Everything filed under developer tools
developer tools
Everything filed under LLMs
LLMs
Everything filed under startups
startups Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Conventional advertising channels are unlikely to work for software Conventional advertising channels are unlikely to work for software Last stated 3 years ago
10 Apr 2023
DH
David Heinemeier Hansson — holds since 2023-04-10 — tap for who they are
Same subject: By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. — tap to centre the map on it By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: None of the classic business moats are based on how hard the software is to make. — tap to centre the map on it None of the classic business moats are based on how hard the software is to make. Last stated 4 weeks ago
6 Sept 2026
AA
Anish Acharya — holds since 2026-09-06 — tap for who they are
Same subject: There are not yet any really great ad products for messaging apps. — tap to centre the map on it There are not yet any really great ad products for messaging apps. Last stated 2 weeks ago
20 Sept 2026
PS
Peter Sellis — holds since 2026-09-20 — tap for who they are
Same subject: In an agent-written codebase the agent-written tests are equally untrustworthy; manually using the product is the only reliable measure of whether it works. — tap to centre the map on it In an agent-written codebase the agent-written tests are equally untrustworthy; manually using the product is the only reliable measure of whether it works. Last stated 6 months ago
25 Mar 2026
MZ
Mario Zechner — holds since 2026-03-25 — tap for who they are
Same subject: The biggest untapped business in AI is advertising inside model outputs, and nobody has yet worked out technically how to place an ad there. — tap to centre the map on it The biggest untapped business in AI is advertising inside model outputs, and nobody has yet worked out technically how to place an ad there. Last stated 2 years ago
3 Feb 2025
NL
Nathan Lambert — holds since 2025-02-03 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. Last stated 8 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Making a product work for agents is probably largely a matter of building the right primitives into it, almost as an infrastructural layer. — tap to centre the map on it Making a product work for agents is probably largely a matter of building the right primitives into it, almost as an infrastructural layer. Last stated 3 weeks ago
10 Sept 2026
MK
Mike Krieger — holds since 2026-09-10 — tap for who they are
Same subject: A coding agent does not learn from its mistakes the way a person does -- it repeats the same error indefinitely unless a human notices and writes it down. — tap to centre the map on it A coding agent does not learn from its mistakes the way a person does -- it repeats the same error indefinitely unless a human notices and writes it down. Last stated 6 months ago
25 Mar 2026
MZ
Mario Zechner — holds since 2026-03-25 — tap for who they are
Same subject: A coding agent left to run over a weekend returns work that is half good, a quarter garbage and a quarter in need of repair. — tap to centre the map on it A coding agent left to run over a weekend returns work that is half good, a quarter garbage and a quarter in need of repair. Last stated a year ago
18 Aug 2025
CB
Clay Bavor — holds since 2025-08-18 — tap for who they are
Same subject: A coding-agent company should not train its own model: it has to stay neutral ground for models to compete on. — tap to centre the map on it A coding-agent company should not train its own model: it has to stay neutral ground for models to compete on. Last stated 4 weeks ago
3 Sept 2026
DR
Dax Raad — holds since 2026-09-03 — tap for who they are
Same subject: A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in. — tap to centre the map on it A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in. Last stated 2 years ago
3 Mar 2025
TS
Tobias Sjösten — holds since 2025-03-03 — tap for who they are
Same subject: A dominant company's lead in market share compounds over time and becomes harder for competitors to close, especially in technology. — tap to centre the map on it A dominant company's lead in market share compounds over time and becomes harder for competitors to close, especially in technology. Last stated a week ago
22 Sept 2026
BR
Barry Ritholtz — holds since 2026-09-22 — tap for who they are
Same subject: A sophisticated economy cannot be centrally planned, because planning removes the price signal that carries information about demand. — tap to centre the map on it A sophisticated economy cannot be centrally planned, because planning removes the price signal that carries information about demand. Last stated a year ago
2 Sept 2025
BE
Benedict Evans — holds since 2025-09-02 — tap for who they are
Same subject: A compiler that also serves an IDE has to be lazy and deferred throughout — a different way of building compilers from the one the textbooks teach. — tap to centre the map on it A compiler that also serves an IDE has to be lazy and deferred throughout — a different way of building compilers from the one the textbooks teach. Last stated 5 months ago
13 May 2026
AH
Anders Hejlsberg — holds since 2026-05-13 — tap for who they are
Same subject: A developer using AI coding tools remains responsible for reviewing the code they ship. — tap to centre the map on it A developer using AI coding tools remains responsible for reviewing the code they ship. Last stated 7 months ago
10 Mar 2026
JS
Jon Seager — holds since 2026-03-10 — tap for who they are
Same subject: A good tool raises the floor of what people can build without lowering the ceiling, and almost every tool quietly lowers the ceiling. — tap to centre the map on it A good tool raises the floor of what people can build without lowering the ceiling, and almost every tool quietly lowers the ceiling. Last stated a year ago
18 Sept 2025
TL
Tobias Lütke — holds since 2025-09-18 — tap for who they are