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Companies with sunk cost in an existing paradigm find it very painful to build the new thing from scratch.
Drawn from what Roman Ugarte said
What Roman Ugarte actually said
- Roman Ugarte Leads product for Grok Bot at SpaceX AI
I think it's just been hard to act on if you're stuck in the existing paradigm and if you have a lot of kind of sunk cost in that existing paradigm, it's very painful to create a new thing from scratch.
Where this was said
Watch from 0:34:59 plays here↗How we built Grok Bot in a month | Roman Ugarte (SpaceXAI)youtube.com
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Added to korrents 1 Oct 2026 · How quotes work · Something wrong? Tell us
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