Bet on the tools that draw in new amateurs and on platforms that organize discovery of the long tail they create.

Technology has always been a bridge across the valley between an idea and its execution. Over the history of personal computing, each era has bridged a different part of that gap, and when the required effort lowere, the set of ideas we act on blows up, and new amateurs step forward. For anyone thinking about where to place strategic bets, the signal is simple: follow the tools that draw these new amateurs in, and build platforms that organize discovery of these long tails.