An audience is not buying the subject you cover; it is buying your interest in the subject.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• The best sign that a subject is worth writing about is that you are interested in it and nobody else is. MLMichael Lewis15 Dec 2025similar wording
• The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough. PGPaul Graham1 Jul 2023similar wording
• Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to get you to buy, support, fight or donate. PDPavel Durov30 Sept 2025similar wording
• Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through. ACAlbert Cheng5 Oct 2025similar wording
• Reading a great deal about a subject works partly by holding your attention on it long enough to change, not only by adding facts. SYScott H. Young16 Sept 2025similar wording

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