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← An audience disengages the moment it knows nothing can go wrong, which…
16 connected korrents · 15 moments from 1 Sept 2003 to 4 Oct 2026.
Everything filed under design
design
Everything filed under taste
taste
Everything filed under writing
writing
Everything filed under simplicity
simplicity
Everything filed under journalism
journalism
Everything filed under courage
courage Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: An audience disengages the moment it knows nothing can go wrong, which is why a speech read off the page is dead on arrival. An audience disengages the moment it knows nothing can go wrong, which is why a speech read off the page is dead on arrival. Last stated 10 months ago
15 Dec 2025
ML
Michael Lewis — holds since 2025-12-15 — tap for who they are
Same subject: Audience boredom is usually a content failure, not a decoration failure: if the numbers are boring you have the wrong numbers. — tap to centre the map on it Audience boredom is usually a content failure, not a decoration failure: if the numbers are boring you have the wrong numbers. Last stated 23 years ago
1 Sept 2003
ET
Edward Tufte — holds since 2003-09-01 — tap for who they are
Same subject: There is a risk that reading will be devalued due to low-quality AI-generated text. — tap to centre the map on it There is a risk that reading will be devalued due to low-quality AI-generated text. Last stated 4 weeks ago
26 Sept 2026
GR
Guillermo Rauch — holds since 2026-09-26 — tap for who they are
Same subject: An audience is not buying the subject you cover; it is buying your interest in the subject. — tap to centre the map on it An audience is not buying the subject you cover; it is buying your interest in the subject. Last stated 10 months ago
15 Dec 2025
ML
Michael Lewis — holds since 2025-12-15 — tap for who they are
Same subject: Most people who would be a good audience for an essay will never notice it or bother to engage with it. — tap to centre the map on it Most people who would be a good audience for an essay will never notice it or bother to engage with it. Last stated 5 months ago
2 Jun 2026
JF
Jacob Falkovich — holds since 2026-06-02 — tap for who they are
Same subject: Once a fear is seen clearly it fades; what we think we are facing is more likely a distraction from what is actually holding us back. — tap to centre the map on it Once a fear is seen clearly it fades; what we think we are facing is more likely a distraction from what is actually holding us back. Last stated 7 years ago
2 Oct 2019
SG
Seth Godin — holds since 2019-10-02 — tap for who they are
Same subject: Until you know how a story ends you cannot know how it begins, and that is why a book with material but no shape cannot be written. — tap to centre the map on it Until you know how a story ends you cannot know how it begins, and that is why a book with material but no shape cannot be written. Last stated 10 months ago
15 Dec 2025
ML
Michael Lewis — holds since 2025-12-15 — tap for who they are
Same subject: A live verbal presentation is one of the worst ways to transmit information, because a talk given in real time exists to deliver emotion. — tap to centre the map on it A live verbal presentation is one of the worst ways to transmit information, because a talk given in real time exists to deliver emotion. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated 4 weeks ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated a month ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it A browser works better as a single window than as multiple separate windows. Last stated a month ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 3 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. — tap to centre the map on it A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
At the centre
An audience disengages the moment it knows nothing can go wrong, which is why a speech read off the page is dead on arrival.
Holds Read this korrent →
Audience boredom is usually a content failure, not a decoration failure: if the numbers are boring you have the wrong numbers.
Holds
There is a risk that reading will be devalued due to low-quality AI-generated text.
Holds
An audience is not buying the subject you cover; it is buying your interest in the subject.
Holds
Most people who would be a good audience for an essay will never notice it or bother to engage with it.
Holds
Once a fear is seen clearly it fades; what we think we are facing is more likely a distraction from what is actually holding us back.
Holds
Until you know how a story ends you cannot know how it begins, and that is why a book with material but no shape cannot be written.
Holds
A live verbal presentation is one of the worst ways to transmit information, because a talk given in real time exists to deliver emotion.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
A browser works better as a single window than as multiple separate windows.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes.
Holds