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A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes.

Drawn from what Rory Sutherland said

Subjecttaste
What this subject means

taste Whether good and bad exist in made things, and how a maker comes to tell them apart.

Interesting
A private bookmark. Not a position, and never counted.

What Rory Sutherland actually said

Word for word, with the source under each one. They did not write this page.

  1. Rory Sutherland

    Rory Sutherland is vice chairman of Ogilvy UK

    it doesn't matter how good the drink is if people think you've bought it for $8.95 it's not doing the job it's supposed to do which is to signal generosity to signal hospitality or to mark a special occasion

    Where this was said

    Watch from 1:33:34 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 15th

Added to korrents 9 Dec 2025 · How quotes work · Something wrong? Tell us

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