Our readingWhat is a korrent?
Drawn from what Rory Sutherland said
taste Whether good and bad exist in made things, and how a maker comes to tell them apart.
Mental modelSignalling
it doesn't matter how good the drink is if people think you've bought it for $8.95 it's not doing the job it's supposed to do which is to signal generosity to signal hospitality or to mark a special occasion
Where this was said
Watch from 1:33:34 plays here↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com
All 16 korrents from this recordingthis one is 15th
Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us
Do you hold this korrent?Do you also believe this?
I hold this tooShared subject first, then similar wording. They may agree or disagree.